Six and a half years ago, I began doing markets in Busselton as a hobby, aiming to meet people, build a community, and make friends. I initially sold wholesale plus-size clothing and pre-loved vintage wares, which I had a knack for finding. As time passed, I recognized a demand for consistent sizing and quality in the plus-size market, which led me to start designing my own brand.

When the pandemic hit, lockdowns halted weekend markets, so I launched a website to keep the business going. The online store has been a game-changer, allowing us to reach customers across Australia and globally. As the business grew, I transitioned from a home-based setup to a commercial space, proudly signing my first commercial lease in March of this year. The new space includes a studio, photographic workspace, stock storage, a packing station, and an office.

This journey has been incredible, evolving from a small hobby into a thriving business, and I can’t wait to see where it takes us next.